The Red Pump Project™ raises awareness about the impact of HIV/AIDS on women and girls. Our mission is to promote HIV prevention through education, and open dialogue about the issues that surround sexual and reproductive health.
Founded in March 2009 by Luvvie Ajayi and Karyn Watkins, Red Pump believes that if HIV affects one, it affects us all. We use the red shoe as a symbol of empowerment to represent the strength and courage of women infected and affected by HIV/AIDS. The incorporation of fashion into the message of HIV prevention is our contribution as we hope to show that Awareness is Always in Style!™
Red Pump along with The Red Tie Project™ (which focuses on men), embody The Red Project Collective™, a nonprofit organization that raises awareness about the impact of HIV/AIDS on minority communities (women, people of color, LGBT). The Collective is doing work online and on the ground to motivate action and encourage dialogue about the effects of the disease.